With record-breaking mortgage rates, the Real Estate market is HOT, HOT HOT! Most agents must purchase self-promotional items to advertise themselves and their brokerage. But you don't have to break the bank in order to promote yourself and your business. We have numerous affordable options for every stage of promotion in Real Estate:
Reach Out to Prospects
When reaching out to homeowners in the area, opt for economical promos that are flat for easy mailing. Magnets are perfect promos for this, and they’ll ensure prospects have your contact information close when they’re ready to take action. If your leads are a little warmer, try sending them mortgage calculator pens so they figure out what they can afford – and see that you’re ready to help them find their next home. Don't forget about walking your neighborhood and dropping off a nice note with a unique giveaway to your neighbors!
Prepare for Open Houses
Now that customers are coming to check out your property (safely!), make sure you have promos to pass out when they arrive. They’ll be inspecting the house and won’t want too much to carry, but promotional notepads, pens and folders will be appreciated when they need to take notes or jot down a few questions. Be sure to big them adieu with business cards and branded goodies like mints so they can easily call you later.
Closing Gifts for Clients
Welcome customers to their new home and thank them for their business all at once with branded gifts. A “Welcome Home” gift basket filled with wine and tasty treats will show them how much you value their time and investment. Or, surprise them with personalized floor mats with their family name to put outside their front door. Don’t be afraid to spend a little more on closing gifts; after all, they did contribute a large amount to your commission.
Referrals and Follow-Ups
Referrals are crucial in real estate. Keep in touch with your clients a few times a year to stay on their radar for when it’s time to sell again. Branded items in mailers will be your go-to again. Try sending affordable housewares like branded coasters or calendars. Be sure to let clients know about your referral rewards too: Premium promos like bottle openers and paperweights will be appreciated and make them more likely to tell a friend to give you a call.