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Easy Color Theory

Color evokes emotion in the viewer, there's just no way around it. How we use color is very important to convey the message you intend - not just on apparel, but in overall design as well. When branding is designed, color theory should be heavily considered in order to channel your message into a simple, easy to understand logo or image. Here are the prevalent reactions to the central colors of the color wheel - see what logos/branding you think of first for each color!


RED - attention-grabbing, alarming


ORANGE - enthusiasm


YELLOW - energy, can be over-used easily and sometimes hard to see


GREEN - growth, renewal, nature


CYAN - clean, fresh


BLUE - stability, calmness (most common used color in branding)


PURPLE - comforting, sophistication, royalty


PINK - vibrant, romantic

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© 2020 by Armory Print Works 

509 Tripoli Street • Pittsburgh, PA  • 15212

412-251-0880

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