Color evokes emotion in the viewer, there's just no way around it. How we use color is very important to convey the message you intend - not just on apparel, but in overall design as well. When branding is designed, color theory should be heavily considered in order to channel your message into a simple, easy to understand logo or image. Here are the prevalent reactions to the central colors of the color wheel - see what logos/branding you think of first for each color!
RED - attention-grabbing, alarming
ORANGE - enthusiasm
YELLOW - energy, can be over-used easily and sometimes hard to see
GREEN - growth, renewal, nature
CYAN - clean, fresh
BLUE - stability, calmness (most common used color in branding)
PURPLE - comforting, sophistication, royalty
PINK - vibrant, romantic
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