top of page
Search
  • Writer's pictureArmory Print Works

Easy Color Theory

Color evokes emotion in the viewer, there's just no way around it. How we use color is very important to convey the message you intend - not just on apparel, but in overall design as well. When branding is designed, color theory should be heavily considered in order to channel your message into a simple, easy to understand logo or image. Here are the prevalent reactions to the central colors of the color wheel - see what logos/branding you think of first for each color!


RED - attention-grabbing, alarming


ORANGE - enthusiasm


YELLOW - energy, can be over-used easily and sometimes hard to see


GREEN - growth, renewal, nature


CYAN - clean, fresh


BLUE - stability, calmness (most common used color in branding)


PURPLE - comforting, sophistication, royalty


PINK - vibrant, romantic

11 views0 comments

Recent Posts

See All
bottom of page