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  • Writer's pictureArmory Print Works

Easy Color Theory

Color evokes emotion in the viewer, there's just no way around it. How we use color is very important to convey the message you intend - not just on apparel, but in overall design as well. When branding is designed, color theory should be heavily considered in order to channel your message into a simple, easy to understand logo or image. Here are the prevalent reactions to the central colors of the color wheel - see what logos/branding you think of first for each color!

RED - attention-grabbing, alarming

ORANGE - enthusiasm

YELLOW - energy, can be over-used easily and sometimes hard to see

GREEN - growth, renewal, nature

CYAN - clean, fresh

BLUE - stability, calmness (most common used color in branding)

PURPLE - comforting, sophistication, royalty

PINK - vibrant, romantic

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